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Rent an app, or own your back office.

Pay once, and it's yours: no monthly fee to us, no commission, no notice to give. Running costs are often just your domain name, once a year.

We build it and set it up; you approve it.

Request your place

Work out what renting costs you See a demo

Not sure it's right for you?

By video. We send you a link; you just tap it.

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The cost calculator

What is renting really costing you?

Three questions, your own numbers, about a minute. Nothing is stored or sent.

What do you do?

How busy are you?

Part-time 10 clients a week Full-time 25 clients a week Busy 40 clients a week

Clients a weekAverage price per appointment

We've started you on 20 clients a week, 48 weeks a year. Pick your craft and change the numbers to match your week.

Your admin may be costing you £3,525 a year

216 hours of your time, and £1,095 in missed bookings and fees you didn't charge.

Your time is valued at £11.25 an hour, a quarter of your £45 rate.

What you'd pay for the tools over five years

Renting apps£2,009 and still going (£1,205 by year three)

The Finisher£1,950 once, then it's yours. Or £487.50 to start and six payments of £243.75, no interest.

Renting costs £33.48 a month for as long as you use it, and overtakes The Finisher after 4 years and 11 months. You never own it.

Save about 30 minutes a week of that admin and, over three years, The Finisher costs you less than renting.

An example from your own numbers, not a promise.

Get my free preview Fine-tune the numbers

What it counts

Bookings that slip through
Messages back and forth to book
Chasing forms, deposits and reminders
Fees you don't like to charge
Adding up what you took

Every number the answer uses is yours to change, from your hourly rate to the fees you let go.

Fine-tune the numbers: the thirteen things it countsHide the numbers

The example: 20 clients a week, £45 an appointment, 48 weeks. We have used cautious guesses. At a quarter of £45 (£11.25) that is £2,430, at half (£22.50) £4,860.

I'm VAT-registered: show prices without VAT

No VAT is added. Where we show other providers' prices without VAT, we've added it so the comparison is fair.

Your week

Weeks worked a yearYour hourly rate

An hour of admin is only worth money if you would otherwise fill it with a paying client, so we value it at a fraction.

What your rented set costs a month: booking app, website and forms

Prices change, so check theirs. We start from the lowest published prices for your craft's rented set.

1. Appointments lost

Appointments that slip because a booking was not confirmed, a reminder did not go out or a cancellation was not refilled.

One in this many slipsRefilled%

£855 a year

2. Back and forth

Messages to find a time, confirm it, send the address and say yes.

Minutes a booking

96 hours a year, £1,080

3. Admin by hand

Chasing forms and deposits, sending reminders and follow-ups yourself.

Hours a week

96 hours a year, £1,080

4. Fees you do not charge

A late-cancellation fee you waived because asking felt awkward.

Times a monthUsual fee

A policy written once and applied for you takes the awkward conversation away.

£240 a year

5. Adding up what you took

Sorting bank transfers, cash and card to know what you earned.

Hours a month

Takings for visits you have settled up are added up for you.

24 hours a year, £270

6. Setting it up yourself

Choosing, building and testing a booking app, website, forms and payments yourself.

Hours, once

With The Finisher it is a free chat, your answers and a handover session.

30 hours once, £338

Show the seven other things that cost youHide the seven other things

7. Finding things

A few minutes each time you look up a client's last visit or form.

Minutes each timeTimes a week

0 hours a year, £0

8. Re-checking what they had last time

Minutes a client

0 hours a year, £0

9. Enquiries lost out of hours

Someone messages at 10pm, you reply at 8am, and they have booked elsewhere.

Enquiries a month

£0 a year

10. Empty gaps

Late cancellations a month nobody refilled.

Gaps a month

Your waiting list is told when a time frees up, so a gap can fill itself.

£0 a year

11. Time off

Bookings you could not take while away or ill.

Bookings a year

£0 a year

12. If you add someone

Many booking apps charge per team member each month. Our second practitioner extra is £450, once.

People besides youTheir app, per person a month

13. What leaving costs

Rebuilding a website, re-entering clients and telling everyone a new address.

Hours, once

After go-live there is nothing to move, because it is already yours.

20 hours once, £225

The sums behind the answer, and every price we used.

See how it adds upHide the sums

What your current set-up may cost you each year
Appointments lost	£855 a year
Back and forth	96 hours a year, £1,080
Admin by hand	96 hours a year, £1,080
Fees you do not charge	£240 a year
Adding up what you took	24 hours a year, £270
More things that cost you	0 hours a year, £0
Each year	£3,525 (216 hours of your time and £1,095)
Setting it up yourself, once	30 hours once, £338
What leaving costs, once	20 hours once, £225

Three years and five years
	3 years	5 years
The rented set	£1,205	£2,009
The Finisher	£1,950 once	£1,950 once

Show the rented set for each craftHide the rented set

To do the whole job, a one-person business usually rents a booking app, a website and a forms tool, with reminders and payments inside one of them. Here is that set for each craft, from published UK prices, beside The Finisher.

Craft	The rented set	Each month	Over three years
Hair and beauty	Fresha, Independent, £17.94 a month (booking app, forms, reminders, payments) + Fresha, Smart Website add-on, £15.54 a month (website)	£33.48 a month	£1,205
Tattoo	Get Ink, Pro (one artist), £29 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)	£41 to £55 a month	£1,476 to £1,980
Dog grooming	Pawfectly Booked, Solo Gold, £24 a month (booking app, reminders) + website (typical range) + forms (typical range) + Stripe, Pay as you go (payments, no monthly fee)	£36 to £50 a month	£1,296 to £1,800
Piercing, massage and more	Square Appointments, Free, £0 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)	£12 to £26 a month	£432 to £936
The Finisher	One system: website, booking, forms, client records, reminders and payments, on your own accounts	Running costs are often just your domain name, once a year.	£1,950 once (£1,450 at the launch price)

Typical range: where no one tool has a single price, from the lowest to the highest published UK price of named providers, the cheapest way to pay. Website: Squarespace Basic, paid yearly, Squarespace Core, paid yearly, Hostinger Premium website builder, regular price. Forms: Tally Free, Typeform Basic, paid yearly (£108 a year). Read on 25 October 2026: Squarespace, Hostinger, Tally, Typeform. The other prices are in the line by line below, read on 10 October 2026. Card fees are charged on each payment, on top.

£1,950 over three years is £650 a year.

If an hour of your time is worth half your hourly rate, that is about 29 hours a year, or 36 minutes a week.
At a quarter, about 58 hours, or 72 minutes a week.

The Finisher pays for itself if it gives you back that much.

Against£1,450once at the launch price, £483 a year over three years: about 54 minutes a week at a quarter, 27 at half. At £1,950: £650 a year, 72 and 36 minutes.

Launch price: £1,450 for our next nine customers, £483 a year over three years.

An example from your own numbers, not a promise. We cannot say how many appointments you will win back.

What we do not count

Your evenings, your stress and any promise of results. We cannot know them.

How we worked this outHide how we worked it out

Fresha, Independent: £17.94 a month (£14.95 as published, plus 20%). Source, link last checked 10 October 2026.
Fresha, Smart Website add-on: £15.54 a month (£12.95 as published, plus 20%). Source, link last checked 10 October 2026.
Booksy, Subscription: £48 a month (£40 as published, plus 20%). Source, link last checked 10 October 2026.
Square Appointments, Free: £0 a month. Source, link last checked 10 October 2026.
Square Appointments, Plus: £29 a month. Source, link last checked 10 October 2026.
Pawfectly Booked, Solo Gold: £24 a month (£20 as published, plus 20%). Source, link last checked 10 October 2026.
Get Ink, Pro (one artist): £29 a month. Source, link last checked 10 October 2026.
Commission, Fresha: On new clients from its marketplace: 24% one-time commission, minimum fee of £4.80 per client; none on returning clients. Source, link last checked 10 October 2026.
Commission, Booksy Boost: One-time 36% fee (with a minimum of £6), only when Boost is switched on. Source, link last checked 10 October 2026.
Commission, Treatwell: 42% commission on first bookings made by new clients we bring you from the marketplace; 0% commission for repeat bookings. Source, link last checked 10 October 2026.
Card fees, Stripe: Standard UK cards: 1.5% + 20p. (The Finisher takes payments through your own card-payment account, with no fee of ours on top.) Source, link last checked 10 October 2026.
Card fees, Square: In person: 1.75%; online: 1.4% + 25p Source, link last checked 10 October 2026.
Card fees, SumUp: Pay as you go: 1.69% in person Source, link last checked 10 October 2026.
Card fees, GoCardless: Direct Debit: 1.2% + 24p (capped at £4.80) Source, link last checked 10 October 2026.
Card fees, Fresha: Online payments 1.68% + 30p. Source, link last checked 10 October 2026.

Tools we looked at, by job:

Booking and diary: Fresha, Booksy, Treatwell, Timely, Square Appointments, Setmore, Phorest, Get Ink, Calendly, Pawfectly Booked, Acuity, Mindbody, Glofox, TeamUp, Pabau.
Website: Fresha Smart Website, Wix, Squarespace, WordPress, GoDaddy, Get Ink's page.
Consultation and consent forms: Jotform, Google Forms, Typeform, Paperform.
Taking payments and deposits: Stripe, SumUp, Square, PayPal, Zettle.
Text reminders: Twilio.
Mailing list: Mailchimp, MailerLite, Brevo.
Business email and calendar: Google Workspace, Microsoft 365, Zoho Mail, Fastmail, iCloud+ with a custom domain.

From held together to finished

A booking app, a website builder, forms, payments, reminders

One website and back office, in your own accounts, under your own name.

Held together
A booking app you rent every month, with someone else's name on it
Finished
Your own website, with booking under your name
Held together
Paper consent forms in a drawer
Finished
Health forms sent, chased, signed and kept private

Show the other changesHide the other changes

Before: Reminders sent by hand from your own phoneFinished: Automatic reminders, with links to change or cancel
Before: A website that doesn't yet match your workFinished: A website that lives up to your work
Before: Prices and photos updated in three placesFinished: Prices and photos that update themselves
Before: A spreadsheet at tax timeFinished: Takings ready for your accountant

The subscription is the cheap part

Hours between the tools. Copying a booking into your diary, a form into your notes, a payment into your spreadsheet.
Things that slip. A form not yet back, a deposit still to chase, a review you meant to ask for.
The same details, typed three times. A new client's name and number in the booking app, the forms tool and your phone.
Two systems, half a job each. And you doing the other half by hand.

The stack you'd otherwise stitch together

Often three to six tools, each with its own price, login and terms.

Booking and diaryFresha, Booksy, Treatwell
WebsiteFresha Smart Website, Wix, Squarespace
Consultation and consent formsJotform, Google Forms, Typeform
Taking payments and depositsStripe, SumUp, Square
Text remindersTwilio
Mailing listMailchimp, MailerLite, Brevo
The FinisherOne system, in your own name.

Messages and a diary, a booking app, or The Finisher

Question	Messages and a diary	A booking app	The Finisher
Reminders and confirmations	Sent by you	Usually included	Included, from your address
Commission on new clients	None	Varies by app	None
Your clients and records	Scattered across messages	Held on their platform, you can usually export	In your own accounts, you hold them
Your own website at your own address	Separate job	Varies by app	Included

Question	Messages and a diary	A booking app	The Finisher
Cost of leaving	Low, but nothing is joined up	moving your client list and rebuilding your page and settings	Nothing to move
Time to set up	Low	quick to start, longer to set up fully	A chat and your answers
Cost	Your time	usually a monthly subscription (some have free plans), often with extras	One payment, then optional care plan

The booking app column is checked against the apps' own pricing and help pages, 10 October 2026.

Need more convincing?

Every price and rate we used, line by line, with where it came from.

Why pay up front?

A subscription is rent: after three years you've paid a lot and own none of it.
Here you pay once. After the final payment it's yours, in your own accounts, and it carries on whether or not we do.
Running costs
The 25% deposit books your set-up. You see two design directions first: if you love neither, we revise the closer one once, and if that still isn't right, your deposit comes back in full.
The balance is due when you go live, or you can spread it over up to six monthly payments, no interest.

When another tool is the better choice

If you want a marketplace to send you new clients, one of them may suit you better. If you run a large team, or want the lowest monthly cost, or would rather not hold your own accounts, we may not be right for you.

Show me the line by lineHide the line by line

Hair and beauty

For a one-person nail, lash, beauty, hair or barber business. Other booking apps people use: Booksy (Subscription, from £48 a month); Treatwell (Freelancer); Square Appointments (Free, £0 a month).

Question	The Finisher	The rented set: Fresha, Independent, £17.94 a month (booking app, forms, reminders, payments) + Fresha, Smart Website add-on, £15.54 a month (website)
Who owns it?	Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.	Partners may not encourage customers to book outside Treatwell, or to cancel and rebook direct (clause 7.1.f). Treatwell supplier terms, read 23 October 2026
Up front	£1,950 once (£1,450 for our next nine)	£0
Each month	Running costs are often just your domain name, once a year. Running costs	£33.48 a month
Over three years	£1,950 (£1,450 at the launch price)	£1,205
Commission on new clients	None, ever	Fresha: New clients from its marketplace: 24% one-time commission (minimum £4.80); none on returning clients. Online payments 1.68% + 30p Booksy: "Boost" new-client commission 36% (minimum £6), only when switched on; mobile payments 1.55% + 24p Treatwell: 42% commission on a new marketplace client's first booking, 0% on repeats; 3% when clients pay online in advance
Card fees	The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.	Fresha: New clients from its marketplace: 24% one-time commission (minimum £4.80); none on returning clients. Online payments 1.68% + 30p Booksy: "Boost" new-client commission 36% (minimum £6), only when switched on; mobile payments 1.55% + 24p Treatwell: 42% commission on a new marketplace client's first booking, 0% on repeats; 3% when clients pay online in advance Square Appointments: In person 1.75%; online 1.4% + 25p, UK cards
A website on your own address	Yes, designed for you, in your brand	Fresha's Smart Website add-on, priced above
Your time between the tools	Less of it: one back office, set up for you	Yours to count, with the calculator above
What leaving costs	Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.	The client list exports to Excel or CSV (with the "Can download clients" permission). Its help centre says client card details "cannot be exported or transferred". Fresha help centre, read 23 October 2026 To get your client list, you ask Booksy's support team; it isn't a download you run yourself. The format, any fee and how long it takes aren't stated. Booksy support pages, read 3 October 2026 Partners may download data in advance, excluding Customer Reviews (clause 10.7). Leaving needs 30 days' notice (10.4). Partners have no rights in reviews and no copies on termination (4.2). Treatwell supplier terms, read 23 October 2026 Square advises exporting payment history, the Item Library and the Customer Directory before deactivating. After deactivation you can't access payment history or account information. Square's help page says there's no cost to keeping an account open, and you can open a new account free at any time. Square help centre, "Deactivate your account", read 23 October 2026

The Finisher

The rented set: Fresha, Independent, £17.94 a month (booking app, forms, reminders, payments) + Fresha, Smart Website add-on, £15.54 a month (website)

Who owns it?

Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.

Partners may not encourage customers to book outside Treatwell, or to cancel and rebook direct (clause 7.1.f). Treatwell supplier terms, read 23 October 2026

Up front

£1,950 once (£1,450 for our next nine)

£0

Each month

Running costs are often just your domain name, once a year. Running costs

£33.48 a month

Over three years

£1,950 (£1,450 at the launch price)

£1,205

Commission on new clients

None, ever

Fresha: New clients from its marketplace: 24% one-time commission (minimum £4.80); none on returning clients. Online payments 1.68% + 30p
Booksy: "Boost" new-client commission 36% (minimum £6), only when switched on; mobile payments 1.55% + 24p
Treatwell: 42% commission on a new marketplace client's first booking, 0% on repeats; 3% when clients pay online in advance

Card fees

The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.

A website on your own address

Yes, designed for you, in your brand

Fresha's Smart Website add-on, priced above

Your time between the tools

Less of it: one back office, set up for you

Yours to count, with the calculator above

What leaving costs

Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.

The client list exports to Excel or CSV (with the "Can download clients" permission). Its help centre says client card details "cannot be exported or transferred". Fresha help centre, read 23 October 2026
To get your client list, you ask Booksy's support team; it isn't a download you run yourself. The format, any fee and how long it takes aren't stated. Booksy support pages, read 3 October 2026
Partners may download data in advance, excluding Customer Reviews (clause 10.7). Leaving needs 30 days' notice (10.4). Partners have no rights in reviews and no copies on termination (4.2). Treatwell supplier terms, read 23 October 2026
Square advises exporting payment history, the Item Library and the Customer Directory before deactivating. After deactivation you can't access payment history or account information. Square's help page says there's no cost to keeping an account open, and you can open a new account free at any time. Square help centre, "Deactivate your account", read 23 October 2026

Tattoo

For a one-person tattoo artist.

Question	The Finisher	The rented set: Get Ink, Pro (one artist), £29 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)
Who owns it?	Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.	The terms describe "our bespoke enquiry and booking platform"; the company owns the platform and its intellectual property. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026 The terms say access can't be guaranteed all of the time, and tell users to keep their own copies. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026 An account may be disabled if, in the company's reasonable opinion, the terms are breached; a failed subscription payment counts as cancelling. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026 You permit your logo, designs and company name to be featured on the platform and used in its marketing. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026
Up front	£1,950 once (£1,450 for our next nine)	£0
Each month	Running costs are often just your domain name, once a year. Running costs	£41 to £55 a month A free Essentials plan covers a profile, enquiries, flash, diary, bookings and payments; reminders and in-app chat need Pro.
Over three years	£1,950 (£1,450 at the launch price)	£1,476 to £1,980
Commission on new clients	None, ever	None published
Card fees	The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.	Get Ink: A £1 processing cost on each payment, plus Stripe's charge
A website on your own address	Yes, designed for you, in your brand	A website builder, at the typical range priced above
Your time between the tools	Less of it: one back office, set up for you	Yours to count, with the calculator above
What leaving costs	Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.	On closing, the account is deactivated and its information archived; the terms state no way to download your data. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026

The Finisher

The rented set: Get Ink, Pro (one artist), £29 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)

Who owns it?

Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.

The terms describe "our bespoke enquiry and booking platform"; the company owns the platform and its intellectual property. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026
The terms say access can't be guaranteed all of the time, and tell users to keep their own copies. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026
An account may be disabled if, in the company's reasonable opinion, the terms are breached; a failed subscription payment counts as cancelling. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026
You permit your logo, designs and company name to be featured on the platform and used in its marketing. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026

Up front

£1,950 once (£1,450 for our next nine)

£0

Each month

Running costs are often just your domain name, once a year. Running costs

£41 to £55 a month A free Essentials plan covers a profile, enquiries, flash, diary, bookings and payments; reminders and in-app chat need Pro.

Over three years

£1,950 (£1,450 at the launch price)

£1,476 to £1,980

Commission on new clients

None, ever

None published

Card fees

The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.

Get Ink: A £1 processing cost on each payment, plus Stripe's charge

A website on your own address

Yes, designed for you, in your brand

A website builder, at the typical range priced above

Your time between the tools

Less of it: one back office, set up for you

Yours to count, with the calculator above

What leaving costs

Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.

On closing, the account is deactivated and its information archived; the terms state no way to download your data. Get Ink terms of service, published 8 September 2026 (getink.app/terms), read 23 October 2026

Dog grooming

For a one-person dog groomer, with text reminders.

Question	The Finisher	The rented set: Pawfectly Booked, Solo Gold, £24 a month (booking app, reminders) + website (typical range) + forms (typical range) + Stripe, Pay as you go (payments, no monthly fee)
Who owns it?	Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.	Theirs: you use their service, on their terms.
Up front	£1,950 once (£1,450 for our next nine)	£0
Each month	Running costs are often just your domain name, once a year. Running costs	£36 to £50 a month
Over three years	£1,950 (£1,450 at the launch price)	£1,296 to £1,800
Commission on new clients	None, ever	None published
Card fees	The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.	Pawfectly Booked: Not stated
A website on your own address	Yes, designed for you, in your brand	A website builder, at the typical range priced above
Your time between the tools	Less of it: one back office, set up for you	Yours to count, with the calculator above
What leaving costs	Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.	See each provider's own terms

The Finisher

The rented set: Pawfectly Booked, Solo Gold, £24 a month (booking app, reminders) + website (typical range) + forms (typical range) + Stripe, Pay as you go (payments, no monthly fee)

Who owns it?

Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.

Theirs: you use their service, on their terms.

Up front

£1,950 once (£1,450 for our next nine)

£0

Each month

Running costs are often just your domain name, once a year. Running costs

£36 to £50 a month

Over three years

£1,950 (£1,450 at the launch price)

£1,296 to £1,800

Commission on new clients

None, ever

None published

Card fees

The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.

Pawfectly Booked: Not stated

A website on your own address

Yes, designed for you, in your brand

A website builder, at the typical range priced above

Your time between the tools

Less of it: one back office, set up for you

Yours to count, with the calculator above

What leaving costs

Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.

See each provider's own terms

Piercing, massage and more

For a one-person piercer, brow and lip artist or massage therapist. Other booking apps people use: Square Appointments (Free, £0 a month).

Question	The Finisher	The rented set: Square Appointments, Free, £0 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)
Who owns it?	Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.	Theirs: you use their service, on their terms.
Up front	£1,950 once (£1,450 for our next nine)	£0
Each month	Running costs are often just your domain name, once a year. Running costs	£12 to £26 a month
Over three years	£1,950 (£1,450 at the launch price)	£432 to £936
Commission on new clients	None, ever	None published
Card fees	The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.	Square Appointments: In person 1.75%; online 1.4% + 25p, UK cards
A website on your own address	Yes, designed for you, in your brand	A website builder, at the typical range priced above
Your time between the tools	Less of it: one back office, set up for you	Yours to count, with the calculator above
What leaving costs	Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.	Square advises exporting payment history, the Item Library and the Customer Directory before deactivating. After deactivation you can't access payment history or account information. Square's help page says there's no cost to keeping an account open, and you can open a new account free at any time. Square help centre, "Deactivate your account", read 23 October 2026

The Finisher

The rented set: Square Appointments, Free, £0 a month (booking app, reminders, payments) + website (typical range) + forms (typical range)

Who owns it?

Yours: set up on your own accounts, under your own name and web address. None. Payments go through your own card-payment account.

Theirs: you use their service, on their terms.

Up front

£1,950 once (£1,450 for our next nine)

£0

Each month

Running costs are often just your domain name, once a year. Running costs

£12 to £26 a month

Over three years

£1,950 (£1,450 at the launch price)

£432 to £936

Commission on new clients

None, ever

None published

Card fees

The payment provider's own: standard UK cards 1.5% + 20p, through your own card-payment account. Nothing added by us.

Square Appointments: In person 1.75%; online 1.4% + 25p, UK cards

A website on your own address

Yes, designed for you, in your brand

A website builder, at the typical range priced above

Your time between the tools

Less of it: one back office, set up for you

Yours to count, with the calculator above

What leaving costs

Moving in: included in the set-up. Leaving: £0. Everything you can take with you: one download.

Square advises exporting payment history, the Item Library and the Customer Directory before deactivating. After deactivation you can't access payment history or account information. Square's help page says there's no cost to keeping an account open, and you can open a new account free at any time. Square help centre, "Deactivate your account", read 23 October 2026

Commission on new clients

Marketplace	Published rate, with 20% VAT added	Source	Checked
Fresha	On new clients from its marketplace: 24% one-time commission, minimum fee of £4.80 per client; none on returning clients.	Pricing page	10 October 2026
Booksy Boost	One-time 36% fee (with a minimum of £6), only when Boost is switched on.	Pricing page	10 October 2026
Treatwell	42% commission on first bookings made by new clients we bring you from the marketplace; 0% commission for repeat bookings.	Pricing page	10 October 2026

Card fees

Provider	Published fee, with 20% VAT added where charged	Source	Checked
Stripe	Standard UK cards: 1.5% + 20p. (The Finisher takes payments through your own card-payment account, with no fee of ours on top.)	Pricing page	10 October 2026
Square	In person: 1.75%; online: 1.4% + 25p	Pricing page	10 October 2026
SumUp	Pay as you go: 1.69% in person	Pricing page	10 October 2026
GoCardless	Direct Debit: 1.2% + 24p (capped at £4.80)	Pricing page	10 October 2026

We checked every price and rate on 10 October 2026 from each company's own pages. Prices change: if one looks wrong, tell us and we will put it right.

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Commission on new clients

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